Hot take: Servitors = Egregores (and the zombie apocalypse)

I previously talked about my three egregores and then belatedly realized: “Oh shit, this is gonna confuse people.” Maybe I should have written this post first, my bad.

Ok, so, technically, servitors and egregores are different. Servitors instructions/code created by individuals or a small group. Egregores are collective thought forms, created by the imagination of the group.

The past 2-3 years, I’ve been using them interchangeably because I believe that our world no longer has distinctions between the two.

Yes, I started out with servitors, but then along the way they became egregores. Why?

Because social media. The egregore of social media infected my servitors, and they themselves became egregores as the imagination of my followers became inflamed. Suddenly, my servitors became more than just code that is executed. They became things could then be observed, to be projected upon, to be conjectured on. In other words: they became egregores.

What happens when we live in a world where oversharing is the norm? Where McVulnerability is one of the drivers of parasocial connections (and parasocial relationships are just as powerful as in-person relationships?). Where rage bait and memes are weaponized? Slowly but surely, individual instructions (servitor-vibes) become public vibes (egregore-vibes).

The zombie-apocalypse is actually happening — just in a different form. The bite-by-bite infections are real, but instead of teeth, it’s retweets and shares. The infections are virulent, and the zombies are after your brain. And even after you think you eradicated them, some fuckers are still straggling along on the ground.

The word “influencer” is the perfect example. What is an influencer, but an egregore? They are setting out their individual instructions (buy this product) and then their audience projects upon it with their own imagination (omg lemme buy this product).

There are people who are influencers in social justice, breaking news, etc. And many of them have an agenda. Influencers are paid by Russia to spread propoganda - money as instruction, as the servitor, to then infect other people’s brains, to then become an egregore.

Ignore this pipeline at your own peril.

Mass media, social media, is an egregore-making machine. Elon owns an egregore-making machine. The membrane between the private and public is so tenuous that, unless we’re talking about the most private and mundane servitors, I wonder if we underestimate the power of this egregore-making machine. Which is why I’m holding a webinar about creating egregores on my Patreon.

Propoganda is no longer a heavy-handed tool. It is airy and fresh and almost undetectable. In fact, we would just call it “entertainment” and before we know it “mmmm braaaaiiiiins” … an army of zombies.